Editorial Styling
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This project was based on creating a publication for a magazine of your choice, I decided to call mine 'The Feminist', and the concept was based on Women's rights and liberation - defining contrast between the reality of women's past expectations; such as women being housewives and not having a voice, to the modern-day woman: free of control.
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My publication is a Culture and Lifestyle issue-based, over visual - to voice concerns of gender equality; using my images to complement the written content. I took inspiration from 'The Gentlewoman' magazine, as I find their styling is very unique and effective - I gained a first in this module
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Fashion Writing:
For Print & New Media
This project was to demonstrate my ability to produce new media content for an online publication, I chose Vogue and we had to show awareness for the tone of the publication of voice, readership/consumer interests, and house style.
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The editorial content produced also displayed my awareness of suitability for the online platform and user experience; I included news features, an interview, a profile, and a list article - overall, I achieved a first in this module
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These online articles were written for part of my university project for Spoiled Nation
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These online articles were written for Erda, where I am currently a Content and Copywriting intern
The articles below are for print for 'Spoiled Nation', including a trend report and a Q&A interview
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Trend Analysis
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This project was to develop a new trend prediction and to identify an emerging social, cultural, political, or technological event or development, and produce a new fashion trend prediction through a report - I chose upcycling.
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The second part of the report was to create a digital pitch for a re-branded fashion business, I chose Zara, creating an upcycling movement for the brand - I gained a 2.1 in this module
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Branding
This project was to create a brands visualisation for a collaboration, showcasing a new brand identity - I chose to collaborate New Look and Vivienne Westwood (NewWest) - overall, I gained a 2.1 in this module
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Fashion PR
As part of my PR module, I have created my own blog named 'Blogged By Becca' some examples are below, available at: https://bloggedbybeca.wordpress.com/
Cohorted Communications
I am a contributing writer to Cohorted Cult where my articles get published onto the website, some examples of my work can be found below.
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